Friday, January 27, 2012

LinkedIn, the Global Road to Everywhere!

It is always fascinating to see who stops by and visits my LinkedIn profile.  Some people I’ve talked to think LinkedIn is a waste of time.  If you don’t have a strategic plan in place for how to make use of LinkedIn, you very well could be wasting time.  Build a strategy and your results could be surprising.

LinkedIn Strategy
If you set out to use LinkedIn strategically as I did back in 2004, it most definitely does lead to business opportunity.  This morning, I shared a scheduled call with the assistant to a CEO in London, England.  The CEO is looking for someone who can recruit the right talent to help his company expand into the US market.
Where did this person find me?  On Google, where sits on Page 1 for over 200 different search terms and on LinkedIn where he did further research to validate the information he found through a variety of Google searches.  At least that is what he told me when I asked.
Daily Visits From Around the Globe
Just looking at the past few days, my LinkedIn profile has been visited from the following locations:
Kenya, Africa
United Arab Emirates
Toronto, Canada
Atlanta, GA
Austin, TX
Boston, MA
Colorado Springs, CO
Columbus, OH  
Chicago, IL
Dallas, TX
Fort Pierce, FL
Fort Worth, TX
Greenville, SC
Houston, TX
Las Vegas, NV
New York City, NY
Orange County, CA
Philadelphia, PA
Phoenix, AZ
Raleigh, NC
Salt Lake City, UT
San Francisco, CA
Washington, DC

LinkedIn Doesn’t Work ?
To anybody who still isn’t convinced that LinkedIn is the world’s largest and fastest growing business network and that it has business value, I hope I’ve given you at least something to think about.  I don’t keep track of where my daily LinkedIn invitations come from.  If I did, I suspect that the list of locations I’d report would look a lot like the list of locations people have been sitting in when they visited my LinkedIn profile.
Looking Back
When I came up with the URL for in 2001, I had at that time recruited nationally through a network of general IT recruiters going as far back as 1990.  The idea that would someday be known in places such as Ireland, England, India, Africa, Korea and beyond never crossed my mind.
In 2004, when another recruiter was kind enough to introduce me to LinkedIn, like many of you, I wasn’t quite sure what to do with it. 
Building a LinkedIn Strategy
I was on LinkedIn for a few months before I carved out time to actually pay attention to the resource.  Between Christmas and New Year’s when business traditionally slows down a bit, I decided to make a project out of clicking everything there was to click on LinkedIn. I took notes and formulated a strategy for how I would approach LinkedIn as a branding tool, a business development tool and a recruiting tool.
When I launched on-line in January of 2006, I tied it at the hip so to speak with my LinkedIn profile.  I didn’t know what this effort would or wouldn’t be worth but it turns out that it was worth a lot. 
If you’re going to invest time to build a LinkedIn profile, do so with a strategy in mind.  If you’re not sure what that might look like, I can help.  Since 2004, I’ve built relationships by way of LinkedIn.  I’ve found people to recruit on LinkedIn.  I’ve been found by people who are seeking new security jobs on LinkedIn.  Companies that have security jobs to fill have found me on LinkedIn.
My work on LinkedIn includes both B2B and B2C success.  I can teach you.
I’m an OpenNetworker so feel free to send a LinkedIn invitation if you’d like to join my 26,000+ direct connection network.
Jeff Snyder, 719.686.8810's Security Recruiter Blog