Tuesday, June 25, 2013

A Gift You Can Give With Little Effort, No Cost and High Impact

The Less Traveled Path

Throughout my entire career, I've always looked at what everybody else was doing and then turned around 180 degrees to find less popular paths to follow.

For example, I was one of the first recruiters in the country to send a check to Headhunter.net back in the 1996-1997 time frame.  If you don’t know, HeadHunter.net is now CareerBuilder.  

The significance of sending this check to Headhunter.net back in 1997 is that my IT jobs sat at the top of their website for a half dozen cities where I was doing business at the time with business partners.  My jobs stood out because I took a risk that others didn't know was available or they weren't willing to take at   This exposure for my young company generated candidates and exposure from coast-to-coast.

By 2000 or so, posting jobs resulted in a point of diminishing returns.  If my memory serves me correctly, I stopped sending checks to job boards in or around 2001.  What did I do?  I went back to a strategy that was largely direct recruiting while the rest of the recruiting world trusted job boards to fill jobs. I've been primarily directly recruiting candidates ever since because my clients generally can't or don't directly recruit talent.

Hand Written LinkedIn Recommendations

How about a story that you can benefit from?  Now that most people are clicking endorsement boxes on LinkedIn, how about doing something that is rarely done today?  With just a little more effort I have a proposition for you that can help you to make someone else’s day and at the same time make yourself stand out.

You want to be remembered?  

How about investing a few minutes to write an old fashioned recommendation for some of your LinkedIn direct connections who deserve written recommendations?  Written recommendations aren't given very often on LinkedIn anymore but I still think the value of written recommendations is somewhere near priceless.  I have haven’t been able to assign an exact value to them but I’m 100% sure that the written recommendations I've been fortunate to receive and write for others do carry value.

A Hand-Written Thank You Note...Are You Kidding?

If you’re not convinced, how about another example of something unique that has frequently generated interesting responses for me.  Many years ago, I recognized that it was becoming very rare for anyone to send hand-written thank you notes to me.  I've received a half dozen hand-written thank you notes in the past 10 years.  That’s how rare it is to receive hand-written thank you notes.

Rare in this case is good.  Why?  Because I remember every person who has sent me a hand-written note and I've been inclined to give these individual’s careers a little more attention than normal. 

I've been sending hand-written thank you notes for years.  Why do I still to this archaic thing in a digital age?  Because I want to be remembered for being unique and I’m highly confident that many recipients of my simple hand-written notes remember receiving them. 

How do I know that my notes are remembered?  

Because I've received both calls and emails thanking me for investing the time to send thank you notes to others.   When was the last time you were thanked for saying thank you?

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