Tuesday, January 06, 2015

What Can you do to Stand Out in 2015?


You might argue that you receive all kinds of spam messages on LinkedIn.  With a network that is approaching 30,000 direct connections, I do receive occasional spam messages.  However, mixed in with the occasional spam messages I also receive an abundance of legitimate business messages.  These messages come from people who are using LinkedIn the way I believe LinkedIn was intended to be used.

When I occasionally use InMails to deliver LinkedIn recruiting messages, this sentence is always part of my recruiting messages.

Does this role sound like a role that any of your colleagues might appreciate as a potential career growth opportunity? 
Here are a few of the most recent responses that have come to me in response to my LinkedIn recruiting InMails. 

“Thank you but I am not interested in a Project Manager role.”
“At this time, my interests are more toward a CISO or senior CISM role...evaluating information security policy, standards, procedure, and practice...and being a change agent to identify, socialize, communicate, and implement positive change within information security at mid-size to large corporations. But, I definitely thank you for reviewing my profile and having an interest in me for your position.”
“Thank you very much for reaching out to me regarding this position. I am currently with a great company right now and am not available for employment. I would like to add you to my contacts for future reference if things change, however. Thanks again”

While each of these responses is both appropriate and politely written, I have to wonder if anybody actually read the message I sent?


No, my messages are never spam.  I send messages to people on LinkedIn based on their message preferences and based on conducting precision searches to locate my intended targets.  My InMail score over 10 years of using InMails is 5 Stars.  This means that the recipients of my InMails have always found my communication to be appropriate.

For 2015, if you want to stand out from the crowd, may I suggest a few simple ways you can separate yourself from the crowd?
  • Learn to Actively Listen
  • Read communication that comes to you in its entirety.  Don't just scan.
  • Before you speak, pause and ask yourself if what you're about to say will add value to the situation you find yourself in or whether the words you're tempted to share will add fuel to a fire.
  • Look for ways to help other people before they've helped you.  Some people call this a "Pay it Forward" mindset.  You never know when someone might think of you when opportunity crosses their desk.


These suggestions cost absolutely nothing to implement in one's behavioral choices.  However, the price to pay by not behaving in the suggested manner can often times be significant.

Though I shared only 3 responses to my InMails, I can tell you that the numbers we’ve collected over a decade show that 8 of 10 people don’t actually fully read the messages they receive on LinkedIn.

Out of every 10 responses I receive to a recruiting InMail, 1 person will throw their own hat in the ring to be considered for the position I'm recruiting to fill.

Out of every 10 responses, 1 person will actually stop to think about who in their circles of influence might benefit by knowing about the search I’m recruiting to fill. 

SecurityRecruiter.com's Security Recruiter Blog