Tuesday, February 03, 2015

What Does It Take To Stand Out From The Crowd?

What does it take to stand out from the crowd?

The truth is that sometimes it does not take a lot of effort to stand out from the crowd.  I'm working hard to fill multiple security jobs at the moment.  Yesterday, in my office, we looked at over 400 LinkedIn profiles. 

Along the way, we noticed that a hand-full of the 400 profiles we opened up were owned by people who were paying for a Premium LinkedIn Account.  This type of account gives them greater search capabilities, the ability to add a Custom LinkedIn Header and increased InMail sending capabilities.

As we opened one profile after another, we started to notice that not a single Premium LinkedIn profile account owner was doing anything to leverage the Header space at the top of their LinkedIn profile to market themselves or to build their personal brand.

To be certain that the information in this blog would be 100% accurate, we collected samples of every premium header we ran across yesterday.  Here you see the results.  

While each header is nice looking.  Not a single header does anything to announce the uniqueness of the LinkedIn Profile owner.

So, What Does It Take To Stand Out?

Simply the willingness to do what others either can't or won't do.

You are unique.  Your LinkedIn Header makes a First Impression.  

Let's work together to make the First Impression you leave in someone's mind when they visit you on LinkedIn an accurate and positive impression.

I Choose To Be Unique....How About You?

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